Media Pack 2027

Reach the people who move money across Asia.

FinTech Business Asia is where banking, payments, insurance and capital markets leaders follow the region's financial transformation. Put your brand, your expertise and your offers in front of them.

0%
Audience in Asia
0%
Rest of world

Banking, payments, insurance, capital markets and the technology companies that power them. One portal, one newsletter, one conversation.

12+Asian markets covered
65%Director level and above*
12Editorial pillars
360°Web, email, webinars, events
About the portal

The definitive voice of fintech, built in and for Asia

FinTech Business Asia tracks how financial services are being rebuilt across the world's fastest growing digital economies. We report on the decisions that matter to boardrooms: where capital is flowing, which regulators are opening doors, which platforms are winning share, and what it all means for incumbents and challengers alike.

Our newsroom covers the region market by market, from Singapore and Hong Kong to India, Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Japan, Korea and Australia. That country depth, joined to a regional view, is what readers come to us for, and it is what gives advertisers credible context.

What we stand for

Business first

We write for the people who sign budgets, not only the people who write code.

Asia native

Regional perspective with local sources, regulators and founders in every market.

Evidence led

Deals, data and policy detail over hype. Readers trust us because we check.

Partner ready

Clear formats that put your expertise in front of decision makers, with measurable results.

Audience

An Asia-first readership
with a global window

Most of our readers work inside Asia's financial system. The rest watch it closely from the hubs that fund, supply and partner with it.

85% ASIA
Asia 85%Rest of world 15%
Asia · 85%

Where our core readers work

Southeast Asia

Singapore, Indonesia, Malaysia, Thailand, Vietnam, Philippines

South Asia

India, Bangladesh, Sri Lanka, Pakistan

North Asia

Hong Kong, Greater China, Japan, South Korea, Taiwan

Oceania

Australia, New Zealand

Rest of world · 15%

Who watches Asia from outside

Middle East

UAE, Saudi Arabia, Bahrain: fintech hubs building Asia corridors

UK & Europe

London, Amsterdam, Frankfurt, Zurich: vendors and investors with APAC mandates

North America

US and Canada based platforms, VCs and global banks planning Asia expansion

Why the split matters: advertisers selling into Asia reach buyers where decisions are made, while the 15% outside the region gives global brands visibility with the investors, partners and headquarters teams that set Asia budgets.
Who reads us

Top management profiles

Our readers own budgets and roadmaps. They approve payments stacks, core banking migrations, fraud platforms and market entries.

Indicative seniority mix
C-suite & founders34%
SVP, VP, Director & Head of31%
Senior managers & product leads20%
Investors, regulators & policy10%
Consultants, analysts & academia5%
65%Director level and above

*Seniority mix is indicative, based on subscriber and registration profiles.

Typical titles
  • CEO, Founder, Managing Director
  • Head of Payments & Cards
  • CFO & Group Treasurer
  • Head of Digital Banking
  • CIO, CTO & Chief Digital Officer
  • Head of Transaction Banking
  • Chief Risk Officer
  • Head of Partnerships & Innovation
  • Chief Compliance Officer
  • Head of Wealth & Insurance
  • CISO & Head of Fraud
  • Partners at VC & PE funds
  • Chief Data & AI Officer
  • Central bank & regulator officials
Readership by organisation

The companies our readers run

From tier 1 banks to seed-stage fintechs, and the regulators and investors who shape them.

Banks

Tier 1 and regional banks, transaction banking and retail digital units

Digital banks & neobanks

Licensed digital banks and challengers across Singapore, Malaysia, Hong Kong, Korea and beyond

Payments & wallets

Card schemes, PSPs, acquirers, e-wallets, remittance and cross-border players

Insurers & InsurTech

Life and general insurers, brokers and embedded insurance platforms

Asset & wealth managers

Fund houses, private banks, robo-advisers, brokerages and exchanges

Fintech scale-ups

Lending, BNPL, RegTech, WealthTech and B2B infrastructure start-ups from seed to IPO

Technology providers

Cloud, core banking, data, AI and cybersecurity vendors serving financial services

Policy & capital

Central banks, regulators, investment promotion agencies, VCs and consultancies

Buyers

Financial institutions evaluating technology, partners and new markets

Builders

Fintechs and vendors tracking competitors, deals and regulatory openings

Backers

Investors, regulators and advisers who shape where the market goes next

Coverage

All-round coverage of the
financial services stack

Twelve editorial pillars, delivered across every channel our readers use.

Payments & Cross-border

Real-time rails, QR, remittance, B2B

Digital Banking

Neobanks, core modernisation, CX

AI in Finance

GenAI, agentic AI, model risk

RegTech & Compliance

KYC, AML, reporting, sandboxes

Fraud & Cybersecurity

Scams, identity, resilience

Digital Assets

Tokenisation, stablecoins, CBDCs

Lending & Credit

SME finance, BNPL, alternative data

WealthTech

Robo-advice, retail investing

InsurTech

Embedded cover, claims automation

Embedded Finance

BaaS, super-apps, APIs

Policy & Regulation

Central banks, licensing, open finance

Funding & Deals

VC rounds, M&A, IPOs

  • Daily newsDeals, launches, licences and policy moves
  • Features & country reportsA deep dive on one market each month
  • Leadership interviewsCEOs, regulators and investors, in text and video
  • NewsletterA curated briefing delivered to subscribers' inboxes
  • Webinars & whitepapersExpert-led formats that generate qualified leads
  • On-ground event coverageReporters at Asia's major fintech gatherings
  • Social amplificationLinkedIn and X distribution for every partner asset
Advertiser fit

Who gets the most from
FinTech Business Asia

Any company that sells to banks, insurers, payments firms or fintechs in Asia, or wants to be seen by the investors and regulators around them.

Primary

Payments & transaction infrastructure

Card networks, PSPs, acquirers, cross-border and FX platforms. Our readers choose their rails and partners.

Primary

Core banking, cloud & AI platforms

Core and digital banking software, hyperscalers, data and AI vendors. CIOs and CTOs read us while planning modernisation.

Primary

Fraud, identity & RegTech

eKYC, AML screening, scam prevention and cybersecurity. Rising regulation across Asia keeps this budget growing.

Strong fit

Data, credit & analytics

Credit bureaus, alternative data, market data and ratings providers reaching risk and lending heads.

Strong fit

Consulting & systems integrators

Advisory firms and SIs positioning transformation expertise through thought leadership and webinars.

Strong fit

Digital asset infrastructure

Custody, tokenisation and licensed exchange platforms speaking to institutions, not retail.

Growth

Financial centres & trade agencies

Investment promotion bodies and free zones courting Asian fintechs to set up offices.

Growth

Event organisers

Conferences and summits needing delegate acquisition and on-ground coverage.

Growth

HR tech, legal & B2B services

Law firms, compliance advisers and talent platforms serving regulated financial firms.

Collaboration opportunities

Eight ways to work with us

Mix formats into one campaign. Multi-format partners get priority placement in the editorial calendar and bundled pricing.

01

Display advertising

Homepage, run-of-site and section-targeted banners

02

Newsletter ads

Your brand inside the briefing readers open first

03

Dedicated eDMs

A solo email to a segment built on your targeting

04

Sponsored content

Articles, interviews and video written with our editors

05

Webinars

Live and on-demand, with full registrant data

06

Whitepapers

Research-led reports, gated for lead capture

07

Lead generation

Content syndication against agreed lead targets

08

Event partnerships

Media partnership with full on-ground coverage

Awareness: display, newsletter and event partnerships
Authority: sponsored content, interviews and whitepapers
Pipeline: eDMs, webinars and lead programmes
Rate card 2027

Transparent pricing,
measurable delivery

All rates in USD, exclusive of applicable taxes. Valid January to December 2027.

Display placementSize (px)Per month
Homepage TakeoverLeaderboard, MPU and skin on the homepageCustomUSD 10,000
Homepage Billboard970 x 250USD 9,000
Leaderboard, run of site728 x 90 / 320 x 50USD 8,000
Half Page, run of site300 x 600USD 7,000
Section SponsorshipOwn one pillar, such as Payments or RegTech728 x 90 + 300 x 250USD 6,500
MPU, run of site300 x 250USD 6,000
In-article Native Banner600 x 200USD 5,000
Newsletter Ad
USD 7,500

Banner (600 x 200) or native text-and-image slot in the FinTech Business Asia newsletter. Placed above the fold, linked to your landing page, with open and click reporting.

Dedicated eDM
USD 9,000

A solo email carrying only your message, sent to a segment filtered by country, sector and seniority. Includes deployment, seed test and a delivery, open and click report.

FormatWhat you getInvestment
Sponsored Article1,000 to 1,200 words, homepage feature for 7 days, newsletter mention, social pushUSD 6,000
Leadership InterviewEditor-led Q&A with a video cut, homepage feature and social amplificationUSD 8,500
On-demand WebinarRecorded session, gated landing page, promotion across site, newsletter and eDMUSD 12,000
Live WebinarModerated by our editors, full production and promotion, registrant list and post-event reportUSD 18,000
WhitepaperResearch and writing by our team, designed report, gated landing page and lead captureUSD 15,000
Event Partnership
USD 15,000

Official media partner with full on-ground coverage.

  • Reporter on the ground for the full event
  • Keynote and session reports published same day
  • Up to 4 executive interviews in text and video
  • Live social coverage on LinkedIn and X
  • Pre-event promotion: banners, newsletter and eDM
  • Post-event special report and wrap-up newsletter
  • Logo placement as media partner on all promotions
ProgrammeLead commitmentBest forInvestment
Content Syndication100+ contact-qualified leadsExisting whitepapers, e-books and case studiesUSD 12,000
Whitepaper Lead Programme120+ leadsA long-tail asset that keeps pulling after launchUSD 18,000
Webinar Lead Programme250+ registrationsProduct launches and market educationUSD 18,000
Account-based ProgrammeNamed accounts, custom volumeSales teams with a target list of banks or insurersOn request
Bundle benefit: book three or more formats in one campaign and receive 10% off the combined rate.
Annual partners: 12-month commitments get first choice of calendar themes and a quarterly results review.
Lead generation

Turn attention into
qualified pipeline

For partners who need names, not only impressions. Every programme runs against an agreed lead target and your own qualification criteria.

STEP 1

Define

Countries, sectors, company size and job titles

STEP 2

Create

Your asset, or one we build: whitepaper, webinar or guide

STEP 3

Promote

eDM, newsletter, site placements and social

STEP 4

Deliver

Verified leads in weekly CSV drops, with GDPR and PDPA consent

Target by
Country

Any Asian market, or RoW corridors

Sector

Banking, payments, insurance, wealth, fintech

Company size

From scale-ups to tier 1 institutions

Seniority

C-suite, VP, Director, Head of

Function

Technology, risk, compliance, payments, digital

Editorial calendar 2027

Country focus & industry topics

Each month pairs a country report with a cover theme and topic features. Sponsors can own a month: country report, theme webinar and newsletter takeover as one package.

Booking deadline: 15th of the previous month

Themes may be refined as markets move. Event dates to be confirmed.

Specifications & terms

What we need from you

Display & newsletter

  • JPG, PNG, GIF or HTML5
  • Maximum file size 150 KB
  • Supply desktop and mobile sizes
  • Click-through URL with UTM tags
  • Artwork due 5 working days before go-live

Dedicated eDM

  • Email-safe HTML, 600 px wide
  • Subject line and preheader text
  • Targeting brief: country, sector, seniority
  • We can design the eDM on request
  • Report shared within 7 days of send

Content & leads

  • Briefing call with our editor
  • Sponsored content is labelled as partner content
  • One round of revisions included
  • Lead fields agreed at kick-off
  • Weekly lead delivery in CSV
1Email your objectives, markets and budget
2Receive a tailored proposal within two working days
3Sign the insertion order and lock your calendar slots
4Go live, with campaign reporting at every stage

Booking terms

Bookings are confirmed on receipt of a signed insertion order. Cancellations within 14 days of the go-live date are charged at 50%. Rates are in USD and exclude taxes. Editorial independence is maintained on all news and features, and partner content is always clearly identified.

FinTech Business Asia Let's build your 2027 campaign

Put your brand where Asia's fintech leaders read.

Tell us what you want to achieve and which markets matter most. We'll come back within two working days with a plan and a quote.

Advertising & partnerships
digital@fintechbusinessasia.com

www.fintechbusinessasia.com

Request a proposal

Opens your email app with the details filled in, addressed to digital@fintechbusinessasia.com

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