Iris Powered by Generali ("Iris"), provider of a proprietary identity and cyber protection platform, announced the launch of its new ICC Perspectives Series, a series of data reports that features new analysis of the findings of its ICC Survey. The first installment of the Perspectives Series, "Identity Protection Perspectives Across Generations", is available now, offering fresh insights into how generations perceive and respond to digital threats.

According to the report, Baby Boomers are the least likely to feel secure online, with only 17% reporting that they felt "very secure". By contrast, twice as many Gen Zers (34%) and Millennials (35%) reported feeling "very secure" when using internet-connected devices. However, Gen Z is the least likely to take proactive self-help steps if notified of a data breach (62%), while Baby Boomers (80%) and Gen X (72%) were the most likely to take action.

"Identity protection isn't one-size-fits-all, and this new data makes that very clear," said Paige Schaffer, CEO of Iris® Powered by Generali. "Each generation has its own set of priorities and vulnerabilities. From Gen Z's tech fluency to Baby Boomers' decisiveness in a crisis, these differences matter. The better we understand them, the better we can design protection that truly meets people where they are."

In terms of fraud prevention, younger Americans were the most likely to employ modern identity protection tools, such as VPNs and scam prevention tools, often opting for app-based protections that give them the most control. Baby Boomers overwhelmingly used credit monitoring services as opposed to applications or other digital tools, with older Americans opting for protection avenues that offer continuous monitoring and dedicated alerts.

The report also examines general trust between consumers and corporations that hold their data, with Baby Boomers (79%) indicating they are more likely to trust large companies and digital platforms, while Gen Zers (72%) were marginally less trusting. This points to a higher level of skepticism from younger consumers, showing that companies will need to take proactive steps to earn trust from this age demographic.