The next evolution of the attention economy is here, Thrust, a new platform built on Solana, has launched with a mission to reimagine what celebrity-driven coins can be and usher in a fair, transparent, and sustainable fan economy.

Co-founded by entrepreneur Jake Antifaev, Thrust introduces a new model that lets fans share in the real success of the creators they support, completely shifting from speculation to genuine participation. By eliminating insider allocations, pump-and-dump launches, and opaque bonding-curve mechanics, Thrust sets a new standard for what creator economies should look like: authentic, equitable, and community-led.

Iggy Azalea joins Thrust as Creative Director and strategic partner, alongside N3on, one of the internet's fastest-growing cultural personalities, who will serve as the platform's first launch artist. In addition to her partnership, Iggy will help shape how artists, celebrities, and creators enter the Web3 space in a more sustainable and responsible way.

Global icon and acclaimed actor, Megan Fox, is confirmed to be the second artist to launch on Thrust, following N3on's November 5 debut. Her upcoming release marks a defining moment for the platform, signaling Hollywood's growing entry into Web3 and expanding Thrust's reach across entertainment and technology. Iggy Azalea's coin migration will follow at the end of the year, with more high-profile creators to be revealed in the coming weeks.

The announcement will be made live this afternoon at the Blockchain Futurist Conference in Miami, FL, where Iggy Azalea, N3on, and Thrust CEO Jake Antifaev will host a fireside discussion unveiling the platform to the public.

Unlike prior waves of memecoins and influencer coins, Thrust is designed to solve the systemic problems that have plagued the space. Each launch is vetted, enforceable by contract, and structured to protect both creators and fans. By replacing speculation-only coins with "culture coins" tied to real fandom, Thrust creates an ecosystem where ownership and culture evolve together. With fiat on-ramps, mobile-first design, and a seamless user experience, Thrust brings the world of digital ownership into the mainstream, making participation as simple as using Apple Pay.