Percent, the private credit marketplace platform focused on asset-based lending, announced the launch of Separately Managed Accounts (SMAs), a new investment solution that delivers the customization and control of direct investing, combined with the simplicity and service of a managed portfolio. Launching now amid surging demand for private credit, and with potential access pathways through 401(k)s and other retirement vehicles on the horizon, the offering meets a critical moment for investors seeking diversification and yield in today's market.

SMAs are an industry-standard structure for large institutional investors, but until now have been largely unavailable in private credit for accredited individuals and smaller institutional investors. The new offering allows investors to define their risk and return preferences while Percent serves as the investment advisor, curating, allocating, and managing investments that fit those pre-defined parameters.

"This is the natural evolution of our marketplace," said Nelson Chu, CEO of Percent. "Our SMA offering gives investors all the benefits of private credit including attractive yields, downside protection, and monthly distributions, with none of the operational burdens or startup costs. This new account type alongside our traditional self-directed accounts provides more optionality to our fast growing investor base demanding more from us. We've combined transparency, control, and convenience in a way that hasn't existed in this asset class before."