CellPoint Digital, a leader in Payment Orchestration for travel and commerce, today announced the launch of its new advanced Payment Orchestration Platform, specifically designed to address the evolving payment challenges of the global travel industry. The cutting-edge platform empowers airlines and travel merchants with enhanced payment processing, greater operational efficiency, and seamless integration with dynamic offer and order systems.

Built for Travel’s Digital Transformation

CellPoint Digital’s next-generation platform is purpose-built to support the airline industry's transition to modern retailing, simplifying the complexity of travel payments while helping merchants manage high transaction volumes. The platform aligns with Offer-Order-Settle-Deliver (OOSD) frameworks based on IATA’s NDC architecture, enabling seamless ticketing, bundling, and ancillary sales while improving reconciliation, fraud prevention, and cross-border payments.

Unmatched Performance & Proven Expertise

With over $8 billion in transaction volume and 7.9 million transactions processed per hour, CellPoint Digital’s platform delivers significant ROI by enhancing financial value, customer experience, and operational efficiency. The cloud-native infrastructure ensures 99.999% uptime with sustained processing power of 10,000 transactions per second (TPS), enabling airlines to meet the growing demand for multi-currency, cross-border, and alternative payment methods (APMs).

“The travel industry is undergoing a once-in-a-generation transformation, creating complex payment challenges that generic solutions simply cannot address,” said Kristian Gjerding, CEO of CellPoint Digital. “Our platform is built from the ground up to handle intricate travel payment flows, support modern retailing strategies, and empower airlines to maximize revenue and efficiency. As the industry moves toward OOSD-based frameworks, our solution provides the technological foundation to support this evolution.”

A Future-Ready Payment Solution for Airlines & Travel Merchants

The new platform introduces a suite of specialized features tailored to meet the needs of the travel commerce sector, including:

• Optimized payment processing for multi-currency, high-volume, and cross-border transactions
• Dynamic offer-driven payments to support real-time pricing and bundling
• Seamless integration with Global Distribution Systems (GDS) like Amadeus and Sabre, airline Passenger Service Systems (PSS), and Central Reservation Systems (CRS)
• AI/ML-driven intelligent routing to optimize acceptance rates and reduce transaction costs
• Advanced fraud prevention tailored to travel industry risks
• Real-time reconciliation and refund processing to streamline financial operations
• Multi-region, active-active deployment for seamless global scalability and compliance

Supporting the Growth of Travel Retailing

As travel recovers and digital transactions increase, airlines and travel merchants are under pressure to modernize their payment systems. A 2024 industry survey found that airlines faced challenges with reconciliation (38%), limited payment options (30%), and currency conversion (24%). Passenger traffic surged 10.4% in 2024, with an additional 8% increase expected in 2025, further emphasizing the need for flexible, scalable payment infrastructure.

McKinsey estimates that advanced airline retailing could unlock $45 billion in new value by 2030. CellPoint Digital’s platform equips airlines with the tools to capture this opportunity, supporting strategies that drive higher conversion rates, reduced operational costs, and enhanced customer loyalty.

Driving Industry Transformation

Early adopters, including Riyadh Air, are already leveraging CellPoint Digital’s Payment Orchestration Platform to enhance payment conversion rates, reduce time to market, and streamline operations.

“Our new platform provides the foundation for the next era of travel payments, allowing airlines to optimize their payment strategies today while preparing for the future of modern retailing,” Gjerding added.

With continued investments in AI-driven analytics, fraud prevention, and expanded integrations, CellPoint Digital remains at the forefront of payment innovation for the travel industry.