3CLogic, the leading AI-powered contact center platform purpose-built for ServiceNow®, today announced a strategic partnership with NewRocket, an Elite ServiceNow partner. Under the expanded agreement, NewRocket will serve as an official reseller of 3CLogic's AI-driven Contact Center solutions to be leveraged as part of its broader Bank of NewRocket offering focused on transforming the Financial Services industry.

The collaboration comes at a pivotal time, as ServiceNow continues to emphasize front-office innovation across the financial sector. Voice remains a crucial channel for customer engagement, with recent reports¹ suggesting a continued increase in call volumes of which approximately 50% remain repetitive and transactional. Together, the partnership will enable financial institutions to deliver more cohesive, intelligent service experiences by seamlessly integrating voice into the ServiceNow platform to resolve common requests faster.

"As financial institutions strive to modernize their customer service strategies, contact centers continue to be a vital part of the equation," said NewRocket's CRO, Michael Carter. "With our deep experience in the ServiceNow ecosystem and dedicated offerings like Bank of NewRocket, we're excited to empower clients with enhanced voice capabilities that drive efficiency and elevate customer experiences."

As a ServiceNow-certified and Advanced Platform Build partner, 3CLogic's brings a host of advanced capabilities to ServiceNow, including Voice AI for self-service, real-time transcription, unified agent workspaces in ServiceNow, GenAI call summaries and AI-powered insights. These features empower financial organizations to reduce call volumes, break down data silos, and reduce daily operating costs—all while improving customer satisfaction.

The joint solution will support use cases that commonly drive high call volumes—such as password resets, address change requests, and credit fraud reporting—by automating responses and enhancing agent workflows. As an authorized global reseller, NewRocket will also streamline implementation and deployment, helping clients accelerate time-to-value and ensure long-term success with their contact center and voice strategies.

"We are excited to expand our relationship with NewRocket," states Guillaume Seynhaeve, SVP of Alliances. "Our partnership reinforces our shared commitment to helping financial institutions deliver smarter, more responsive customer service powered by the Now Platform."