Bizzabo, the Event Experience Operating System, is helping marketers turn moments into measurable business momentum. With record-breaking adoption of smaller, high-impact events, smarter registration workflows, and industry-leading recognition from Gartner and Forrester, Bizzabo is powering the next era of experiential marketing.

Marketers Double Down on Intimate, Data-Rich Events
In the first half of 2025, Bizzabo customers hosted 27% more in-person events, with a major spike in small in-person gatherings under 150 attendees, which grew 34% year over year. Mid-market companies led the charge with a 50% increase, while enterprise customers followed with a 25% gain.

This surge reflects a broader strategy shift: marketers are embracing first-party data and regional, relationship-driven events to drive pipeline, loyalty, and insights across the customer journey.

Bizzabo supported this movement with its own Bizzy Dinner Series, hosting intimate, insight-packed gatherings in New York, Boston, San Francisco, and Chicago.

"Events are no longer just a marketing tactic—they're a strategic growth engine," said Alon Alroy, CMO and Cofounder at Bizzabo. "Our customers are proving that the future lies in smart, unforgettable experiences that deliver results."