America First Credit Union Reports 400% Surge in Online Business Applications Following Launch of New Digital Account Platform

25 November 2025 | Tuesday | News

Developed with Loquat, the streamlined platform enables entrepreneurs to open and fund accounts in minutes — driving faster approvals, greater convenience, and overwhelmingly positive feedback from small business members.
Picture Courtesy | Public Domain

Picture Courtesy | Public Domain

America First Credit Union (AFCU) announced strong early results from its new digital business account platform, which lets small business owners open and fund accounts in minutes instead of days.

Developed in partnership with Loquat, Inc., the platform simplifies how entrepreneurs and local organizations begin banking with America First. Applicants can now complete the process entirely online, through the AFCU mobile app, or at any of the credit union's 116 branches across six states. Within the first month, online business banking applications increased by 400 percent.

"Our business members have told us they need tools that move as quickly as they do," said Kimberli Green, vice president of Business Services at America First Credit Union. "This new experience gives them flexibility to start and finish their account setup wherever they are — on a phone, a laptop, or in-branch — without sacrificing the personal service that sets us apart."

Early feedback from both members and employees has been overwhelmingly positive, citing faster approvals, easier document uploads, and improved transparency throughout the process. Some applicants have completed the entire process in as little as five minutes.

"Something that used to take days can now be done in under five minutes," one AFCU business services employee said of the new application process. Members agreed, with one saying, "The online app was the easiest I've ever filled out."

The digital expansion supports AFCU's broader commitment to helping small businesses access financial services that save time and increase convenience. The platform supports a variety of business types, including sole proprietorships, LLCs, partnerships, and nonprofits, and integrates advanced verification tools for secure onboarding.

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