Bokra, the leading digital savings platform, announced the signing of a strategic partnership with Geidea, one of the region’s leading fintech companies and providers of digital payment solutions, with the aim of offering innovative digital savings solutions to Geidea’s merchant network in the Egyptian market.

Under this partnership, more than 200,000 merchants within Geidea’s network will gain access to Bokra’s digital savings product, a solution that enables merchants to grow their excess cash liquidity through daily returns that comply with Sharia principles, while allowing easy withdrawal and redemption whenever needed. This helps merchants maximize the value of their funds without affecting their daily business operations.

The collaboration reflects both companies’ commitment to developing innovative financial solutions that support business growth and promote financial inclusion by providing digital savings solutions that help merchants and business owners manage cash liquidity more efficiently and transform idle funds into an additional source of returns that supports business growth.

The new solution also provides merchants with seamless and integrated access to digital savings products, enabling them to maximize the value of their available liquidity while maintaining the flexibility required to manage their day-to-day operations.

The partnership aims to achieve several strategic objectives, including:

• Enabling merchants to grow excess cash liquidity and earn daily returns.
• Promoting financial inclusion by providing accessible digital savings solutions to a broader segment of business owners.
• Supporting smart cash flow management and helping merchants optimize the use of their funds.
• Expanding the adoption of digital financial solutions among SMEs and merchants across Egypt.
• Enhancing the value proposition offered to Geidea’s customers through additional financial and savings services that support business growth.

Ayman El Sawy, Founder and CEO of Bokra, stated that this partnership represents an important step toward enabling business owners and merchants to make better use of their available liquidity through digital savings tools that combine ease of use, flexibility, and attractive returns.