Bybit EU, the European arm of Bybit and a MiCA-licensed crypto-asset service provider headquartered in Vienna, announced new stablecoin campaigns and initiatives featuring USDC and EURC, digital assets issued by regulated entities of Circle, aimed at promoting responsible digital asset usage across Europe.

The initiative deepens the use of USDC and EURC across Bybit EU's regulated platform, enabling access to stablecoin-based products designed for trading, and payments within a compliant European framework. The initiative also reflects Bybit EU's focus on practical use cases that encourage informed, structured engagement with digital assets.

Launched on February 2, the first phase of this initiative centers on stablecoin Earn products designed to support financial literacy and long-term planning. Rather than short-term speculation, the programs encourage users to develop healthy savings habits and put idle funds to work toward defined goals, such as creating a financial buffer, planning ahead, or supporting longer-term objectives.

The Earn offerings include a new user exclusive USDC 10-day Fixed Earn offering 20% APR, a USDC 10-day Fixed Earn at 14% APR, a USDC 30-day Fixed Earn at 16% APR, and a EURC–USDC Cross-Yield (30-day) at 15% APR.

These fixed-term products are designed to provide clarity and predictability, helping users save with a plan rather than chasing short-term market movements.

"Integrating USDC and EURC enables us to expand access to regulated stablecoins while promoting more thoughtful and responsible ways for users to engage with digital assets," said Mazurka Zeng, Co-CEO of Bybit EU. "Through savings-focused Earn products, we aim to support financial literacy and long-term participation within a regulated European environment."