Binance, the largest cryptocurrency exchange by volume and users, announced the launch of Binance Prestige, a bespoke service designed to support the traditional finance (TradFi) affluent segment as they take their first steps into cryptocurrency. Encompassing onboarding, fiat services, financing and more, Binance Prestige addresses the specific needs of family offices, private funds and other asset allocators seeking a high-touch, professional approach to digital assetmanagement.

Crypto remains a relatively new asset class, and many TradFi affluent investors are unsure about how to proceed after deciding to allocate capital. These investors require tailored solutions to navigate and guide them through the unique complexities of cryptoeffectively. Binance Prestige fills this gap by providing comprehensive, step-by-step support aligned with the rigorous compliance and operational standards expected by this growing market segment.

The Alternative Investment Management Association found over half (55%) of traditional hedge funds now have exposure to digital assets in 2025, up from 47% in 2024, with 71% planning to increase their crypto exposure in the near term. 54% of wealth management professionals now see digital assets as key for client engagement, up from 44% last year, according to an Avaloq survey.

The launch of Binance Prestige comes one year after Binance introduced Binance Wealth, the first crypto exchange technology solution tailored for wealth managers who act as intermediaries to oversee their clients exposure to crypto assets and provide a user experience closely aligned to TradFi standards. While Binance Wealth empowers intermediaries in supporting their high-net-worth clients, Binance Prestige is built for affluent investors and asset allocators that prefer to invest directly, offering a high-touch service tailored to their unique needs. The positive market response to Binance Wealth, combined with a 32% increase in institutional trading volume on Binance from Q2 to Q3 this year, underscores rising demand for bespoke crypto solutions for the ultra-wealthy.