Buzz Dealer, a premier Digital PR and Online Reputation Management (ORM) agency, has expanded its Generative Engine Optimization (GEO) services to further strengthen brand visibility across AI-powered search ecosystems. GEO, sometimes referred to as 'SEO 2.0' or 'AIO' (AI Optimization), represents a fundamental shift in how brands achieve visibility in the AI era. This offering is designed to help global brands protect and enhance their visibility across AI-powered search engines, answer engines, and conversational assistants. Buzz Dealer continues to position itself at the forefront of brand visibility as AI fundamentally reshapes how consumers discover and evaluate companies.

The announcement was made during a live panel at the Cyprus Fintech Summit, where Ron Gilo, Chief Marketing Officer of Buzz Dealer, hosted a session titled 'AI in the Future of Fintech Marketing.' The session explored how artificial intelligence is reshaping trust, discovery, and decision-making in the fintech sector. The discussion highlighted the rapid shift from traditional search behavior toward AI-driven answers that summarize and interpret information before presenting it to users, fundamentally changing how brand visibility is established and maintained.