PNC Bank announced that customers who use online banking can now digitally open individual brokerage accounts through PNC Wealth Management. The functionality allows clients to quickly and easily access a self-service digital solution for brokerage account opening.

Individuals who opt to use the feature can now open and fund a PNC Wealth Management brokerage account with ease, eliminating time, paperwork and other points of potential friction. Once their account is open, users can explore investments, make trades and track financial performance. The move is intended to make the investment experience easier and more intuitive for PNC clients, who will continue to have the ability to work with a PNC Wealth Management financial advisor.

"This new digital experience is about meeting clients where they are on their investment and financial journey," said Rich Guerrini, president of PNC Wealth Management. "We are confident that the faster, more streamlined option of opening, funding and managing an account through our digital platform will appeal to many different clients, including those who want to receive expert guidance from an experienced financial advisor."

The digital account-opening capability is part of a larger initiative by PNC Wealth Management to enhance the digital experience for users. In addition to quick account set up, PNC Wealth Management's digital investing platform will provide users with:

• An Intuitive design with a modern interface that makes it simple to explore investments, place trades and track performance.
• Cost-efficient choices, including the ability to invest in a wide range of stocks, exchange-traded funds (ETFs) and mutual funds and take advantage of $0 commission online stock and ETF trades.
• Improved features such as Tax Lot Trading and other tax-efficient options, as well as the ability to buy and sell fractional shares.
• Account integration for easier digital money movement between banking and investment accounts.

"Building pathways for our clients to open brokerage accounts digitally and enhancing the digital customer experience required strong partnership between PNC Wealth Management and multiple teams across the enterprise, all with the shared goal of improving our ability to serve our customers' needs," Guerrini said. "By providing a competitive digital experience in conjunction with experienced and exceptional financial advisors, we are meeting those needs while positioning PNC Wealth Management to be at the forefront of the wealth management industry."