Loyyal, the enterprise SaaS platform transforming loyalty and payments, announced the launch of GiftOS Point, its Artificial Intelligence powered & blockchain secured digital gift card platform designed for retailers, malls, D2C brands, enterprises, and ecommerce ecosystems globally.

GiftOS Point enables businesses to launch and scale digital, physical, and phygital gift card programs with enterprise-grade security, intelligent automation, multilingual and multi-currency support, with global distribution capabilities.

GiftOS Point is among the industry's first enterprise platforms to combine AI-driven intelligence with blockchain-backed infrastructure for gift card issuance, management, and distribution.

Built as a modern alternative to legacy closed-loop gift card systems, GiftOS Point transforms gift cards into intelligent, programmable digital assets capable of driving customer acquisition, revenue growth, loyalty engagement, and ecosystem commerce.

Using advanced technology, the platform delivers secure and transparent transaction records, real-time traceability, enhanced fraud prevention, and interoperable ecosystem capabilities. AI is embedded into the platform to optimize fraud monitoring, campaign performance, breakage analytics, personalized gifting recommendations, and lifecycle management.

"With GiftOS Point, we are transforming gift cards from static prepaid instruments into intelligent, programmable digital assets," said Ashish Kumar Singh, CEO of Loyyal. "Businesses today need more than just a voucher system—they need a scalable commerce and customer engagement platform capable of driving revenue, customer acquisition, and global digital distribution."