Timur Turlov, CEO of Freedom Holding Corp., and representatives of the global fintech market, the bank signed Memoranda of Understanding with Antom, a leading merchant payment and digitisation services provider under Ant International. The primary goal of this partnership is to develop innovative solutions to facilitate cross-border payments for consumers in Kazakhstan.

Antom will promote Freedom Bank SuperApp as a supported payment option on China’s leading e-commerce platforms. This move aims to create a seamless cross-border online shopping experience, allowing consumers in Kazakhstan to shop for Chinese goods and global brands using their preferred local payment method.

As a leading merchant payment service provider, Antom supports over 300 local payment methods, enabling merchants to connect with consumers in more than 200 markets and transact in over 100 currencies. Moving forward, Antom will enable the Freedom Bank SuperApp to connect with a broader network of global merchants, and both companies will continue to explore additional cross-border digital payment opportunities.

“Today, we are opening new horizons for our clients and the business communities of both countries. Integrating our ecosystem with China’s e-commerce platforms through Ant International’s Antom is our response to the demands of the modern era and the growing trade volume with China. We are building a financial infrastructure where state borders no longer limit access to cross-border e-commerce. For Freedom SuperApp users, transactions on Chinese platforms will become as transparent, secure, and instantaneous as domestic transfers. This is a logical step in Freedom’s global strategy,” commented Timur Turlov, CEO of Freedom Holding Corp.

“Our partnership with Freedom Bank reflects our shared commitment to making cross-border commerce more accessible through trusted local payment experiences,” said Gary Liu, CEO of Antom, Senior Vice President of Ant International. “By enabling Freedom Bank SuperApp users to shop seamlessly on China's e-commerce platforms, and eventually across our vast network of global merchants, we are bringing the world closer to Kazakhstan's digital-savvy consumers while unlocking more growth opportunities for businesses.”