1inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in Singapore, as well as a new address: 1inch.com. The change reflects the project's growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems.

This rebrand is the latest step in 1inch's mission to simplify DeFi & make it ready for mass-adoption. From DEX aggregation, to intent-based swaps, to seamless cross-chain - every move 1inch has made has improved user experience. Now, with radically simplified design, clearer interfaces and streamlined products, the project offers a yet more intuitive entry to the DeFi space for ordinary users and institutional partners alike.

1inch's expansion of its SaaS based model means its innovative non-custodial technology is now widely integrated across the industry, with major players like Binance, Coinbase, Ledger, MetaMask, Trust Wallet, and others relying on 1inch tech to power their swaps.