counterTEN, the first blockchain-powered fan engagement platform in music and sports—delivering access, rewards, and identity directly through Apple and Google Wallet—announced a strategic expansion of its leadership team.

With this leadership expansion, counterTEN founder Steve Shulman will assume the role of Chief Technology Officer—a move that enables him to dedicate his expertise to scaling the platform's core technologies, advancing AI innovation, and shaping the company's long-term product vision. He will continue to serve on the Board of Directors.

The company also announced the appointment of Michael Gleeson as Chief Executive Officer. With more than 20 years of experience scaling high-growth, technology-driven companies, Gleeson has been an early investor and advisor to counterTEN, playing a key role in shaping its strategic roadmap.

Prior to joining counterTEN, Gleeson established and scaled the commercial operation at GenMark Diagnostics and, over the next decade, led key revenue-generating functions that contributed to the company's successful acquisition.

As CEO, Gleeson will lead counterTEN's global expansion across the live entertainment industry, accelerate growth in its music and sports verticals, deepen partnerships with promoters, venues, sports rights holders, and brands—and build a high-performing, impact-driven team.

"I founded counterTEN to reimagine how fans connect with the experiences they love—and to open new, high-impact channels for brands and organizers to engage them without disrupting what makes those moments special," said Steve Shulman, Founder and CTO of counterTEN. "Bringing in the right leadership has been a top priority. With Mike now on board, I'm excited to focus fully on scaling our AI infrastructure and driving innovation that pushes the boundaries of fan engagement."