KuCoin, a leading global cryptocurrency exchange, announced that its crypto payment arm, KuCoin Pay, has introduced its On-Chain Payment Solution. This empowers merchants and consumers with a decentralized framework for direct cryptocurrency payments on the blockchain. By leveraging a comprehensive AML compliance system, it enables seamless wallet-to-wallet transactions without intermediaries and delivering the inherent speed, security, and transparency of decentralized systems.

Designed for adoption by small- and medium-sized merchants—from e-commerce sites to physical retail—the On-Chain Payment Solution features turnkey white-label integration. This allows businesses to launch customized crypto payment systems without developing infrastructure from scratch, preserving brand identity while simplifying onboarding, reducing technical complexity, and accelerating time to market. For merchants, the solution reduces fraud and chargeback risks through irreversible transactions, unlocks access to a fast-growing crypto user base, and creates opportunities for innovative business models. By offering modern payment options, merchants can strengthen customer loyalty while positioning themselves at the forefront of the Web3 and DeFi movement. The white-label advantages deliver a competitive edge over traditional providers. For users, the solution delivers seamless checkout experiences with direct crypto payments, empowering them with greater control over funds. They can choose from a wide range of assets, including BTC, ETH, and stablecoins, and enjoy borderless accessibility wherever they are in the world.

"This On-Chain Payment Solution marks a pivotal advancement in bridging cryptocurrency with everyday commerce. With its turnkey white-label capabilities, it empowers merchants to integrate crypto payments effortlessly while maintaining brand integrity," said Raymond Ngai, KuCoin Pay Lead. "By prioritizing direct, secure, and cost-effective transactions, we're not only enhancing trust and efficiency but also driving responsible innovation to make crypto accessible for all."