Swiss Firmup announces its launch as a proprietary trading firm dedicated to supporting independent traders operating in the global financial derivatives markets. The prop firm introduces a structured prop trading model built on transparency, regulated futures markets, and a pathway to real, funded trading accounts, addressing growing concerns among traders across the industry.

Over recent years, the prop firm sector has expanded rapidly. Alongside this growth, many traders have raised concerns about practices that have become increasingly common, including simulated funded accounts, restrictive or changing trading rules, recurring evaluation fees that resemble subscriptions, complex withdrawal conditions, and limited transparency around execution and market data. These developments have, in some cases, moved prop firms away from their original objective: identifying, funding, and supporting consistently profitable traders.

Developed by Traders, for Traders

Founded in 2025, Swiss Firmup was developed in close collaboration with Swiss GTrade, a Switzerland-based training center for independent traders that has been active in the market for several years. Founded by active traders, the prop firm is built on direct experience with the operational, technical, and psychological demands of professional trading.

The company's objective is to provide a stable, coherent trading framework that enables traders to focus exclusively on execution and performance. All rules and conditions are defined in advance, applied uniformly to all participants, and remain consistent over time. There are no discretionary adjustments, retroactive rule changes, or performance-based alterations.

A Deliberate Focus on Regulated Futures Markets

Swiss Firmup operates exclusively in a regulated trading environment: futures contracts. This positioning is intended to ensure liquidity, centralized price discovery, consistent execution quality, and equal trading conditions for all participants.

Futures contracts are traded on established and regulated exchanges, including CME, EUREX, COMEX, CBOT, and NYMEX. The prop firm does not offer contracts for difference (CFDs) or non-regulated instruments, reinforcing its focus on standardized and transparent market structures.