Benzinga, a leading provider of real-time financial data and market intelligence, announced a new relationship with Bloom, a financial education and investing platform focused on long-term wealth building and institutional transparency. Through this collaboration, Bloom integrates Benzinga's educational market intelligence directly into its app, giving users professional-level context around market activity while reinforcing an education-first approach to investing.

Bloom's approach stands apart by emphasizing long-term investing over short-term trading behavior. Rather than encouraging speculation, the platform is designed to help users learn how professional investors think, allocate capital, and manage risk over extended time horizons. Historically, institutional investors and professional fund managers have outperformed broader markets through discipline, diversification, and structured portfolio management. These strategies are rarely visible to individual investors, particularly those just starting out.

"Financial education today is scattered. A YouTube video here, a Reddit thread there. We built Bloom so learning and investing happen in the same place, at the same moment," said CEO, Jae Hwang at Bloom.

By expanding beyond traditional financial education into institutional-grade investing transparency, Bloom gives users the ability to observe how professional portfolios are constructed, adjusted, and managed through earnings cycles, macroeconomic shifts, and market volatility. This allows investors to learn directly from real institutional strategies, understand long-term portfolio thinking, and gain insight into how professionals respond to changing market conditions without blindly copying trades.

"Bloom's mission is aligned with how Benzinga got started," said Andrew Lebbos, SVP of Data Licensing at Benzinga. "Benzinga was founded on the belief that everyone should be able to invest and have access to the same information as professionals. Bloom is taking that idea even further by democratizing finance for investors of all ages, and we're honored to be part of that mission."

Together, Benzinga and Bloom are reinforcing a shared philosophy centered on transparency, education, and informed decision-making, helping transform investing from short-term speculation into guided learning built around real-world institutional behavior.