Kakao Pay (CEO Shin Won-geun) will conduct a 'My Low-Consuption Life' campaign tailored to the 'Low-Consume Core' trend of the MZ generation that reduces waste in the era of high-value and focuses on its own value.

This campaign reflects the 'low-consistion core' trend that is spreading mainly around the MZ generation. It was planned to propose a healthy financial lifestyle that reduces unnecessary waste rather than unconditional savings and focuses on your own precious value.

Through this campaign, Kakao Pay delivers integrated value across payment, asset management, and mobile services. It has solidified its role as a life finance platform that uses Kakao Pay's data to precisely diagnose 'money that doesn't have to be spent' and substantially increases users' available assets. In fact, Kakao Pay provides a variety of services that can conveniently manage users' financial life by using the largest My Data in Korea, which has been subscribed by more than 22 million people.

Actor Hong Kyung appears as the main character in the campaign video. The teasing video, which was directed in a cinematic mood, was well received on SNS immediately after its release and was praised as "like a movie trailer". Kakao Pay plans to sequentially release the third episode of the main episode, which contains Hong Kyung using Kakao Pay service to practice a low-conspesion life in various moments in daily life.

Various promotions have also been prepared for the spread of the campaign. First, lead users to participate through the 'Low-Consipe Life Club' recruitment event. 50,000 Kakao Pay points will be presented to 100 members of the 'Low-Consupe Life Club' selected through a lottery among users who have visited all three services: payment, asset management, and mobile. In addition, we plan to present limited edition goods in collaboration with the book 'Low-Conspendation Life' to 100 users who participated in the campaign sharing event through a lottery.

Kakao Pay said, "This campaign was planned to respond to the voices of users who want to reduce waste and focus on 'my life'." "We will upgrade the service so that users can enjoy a more efficient financial life through Kakao Pay."

Meanwhile, this campaign will be held until May 5th, and you can participate on the campaign page guided on the Kakao Pay app.