Ricoma, a global leader in embroidery machines and equipment, has selected Lendio, the nation's leading small business financing platform, to bring seamless equipment financing solutions to its customers through Lendio's Embedded Marketplace.

The decision to partner with Lendio was driven by Ricoma's commitment to providing their customers accelerated access to capital. Previously, Ricoma offered their customers referrals to individual lenders, which required that their customers complete multiple applications to seek funding. By integrating Lendio's Embedded Marketplace within their platform, Ricoma will enable their customers to fill out a single application to receive offers from a network of over 75 lenders, all without leaving Ricoma's ecosystem.

Speed was another key factor in Ricoma's decision. Lendio's platform enables instant offers, helping Ricoma customers secure financing quickly—whether they're purchasing equipment or seeking working capital to grow. The new financing experience will also enhance Ricoma's internal operations, allowing the sales team to reduce manual tasks and spend more time supporting customers.

"The success of our customers is our top priority," said Henry Ma, CEO of Ricoma. "We wanted a financing partner that not only offered diverse loan options at every stage of our customers' journey, but also shared a commitment to improving their experience. By embedding Lendio's technology into our platform, we're giving small businesses faster, easier access to the capital they need, when they need it."

The U.S. equipment financing market exceeds $1 trillion annually, and small businesses continue to drive demand for faster financing solutions. Ricoma's decision to partner with Lendio reflects a broader trend of non-financial companies embedding financial services directly into their customer journeys—a shift transforming how businesses access the capital they need to scale.

"Ricoma's leadership in empowering creative small businesses makes them a natural fit for embedded finance," said Brock Blake, Chief Executive Officer at Lendio. "By delivering financing at the point of need, they're not just selling equipment—they're enabling their customers' growth. This partnership demonstrates how embedded finance is reshaping industries and creating new opportunities for small businesses."