Simplicity Group Holdings ("Simplicity"), a leading financial products distribution firm, announced the acquisition of Durham, NC-based Verity Asset Management, a Registered Investment Advisor, which serves individual investment clients, employers, and financial advisors with a client-centered approach to maximizing and preserving wealth. Leveraging the Simplicity platform into which it is integrating, Verity, which was founded in 1996, will continue to be led by Gordon Wegwart, Sean McGill, Amy Simonson, and Jeff Munsey (each of whom becomes a Simplicity Partner), as together, Simplicity expands the client base which it serves. 

"Verity has an unequalled reputation for working in its clients' best interests with a combination of forward-thinking and tech-enabled financial guidance. Verity also has a strong and long-standing reputation in the 403(b) space, serving an impressive list of universities, colleges and school districts," said Bruce Donaldson, Partner and CEO of Simplicity. "We are excited to work with Gordy, Amy, Sean, Jeff and their team to leverage all the Simplicity resources and grow their service offering. We know Verity's clients and the educators and administrators they serve will significantly benefit from expanded access to the top-quality accumulation and protection products that Simplicity provides."

"We are excited to join forces with Simplicity, a company that shares our values and desire to help clients and advisors build sound, holistic financial solutions," said Gordon Wegwart. "In our almost 30-year history, we have maintained a strong focus on innovation to deliver meaningful results to everyone with whom we work. With the resources and strength of Simplicity behind us, we are confident that we will continue to add growing value to our clients and advisors."