iCover, a Missouri-based Insurtech adds AI-based Persona driven assistance on the direct-to-consumer platform iCover Direct™ (https://icoverdirect.com/).  

Persona AI segmentation uses artificial intelligence to create and refine customer recommendations by analyzing datasets and automatically suggesting products based on life stage, personal preferences and individual identity. From an end user perspective, the personas start with similar pre-set buying attributes and present the best options based on individual questionnaire responses.