Fresha, the top-rated AI-powered booking platform for beauty and wellness, is accelerating its global expansion through a series of landmark, multi-year strategic partnerships and events on a global scale. Fresha is positioning itself as the definitive operating system and partner for the selfcare community by moving beyond software to become the primary technological backbone and infrastructure for the world's most influential hair and selfcare environments.

As live experiences reclaim their role as the heartbeat of the industry, the spaces where professionals gather have become commercially and culturally critical. These events are where global standards are set, and the next generation of businesses is built. With more than 140,000 partner businesses and a marketplace processing over 35 million appointments per month valued at $1.5 billion, which means Fresha is not merely observing this shift but helping define it. At its core, Fresha exists to champion the professionals who use the platform, providing the live-availability infrastructure that allows the physical world of beauty to seamlessly connect with the digital economy.

 In a definitive move for the UK market, Fresha has entered a landmark five-year agreement as the exclusive Premier Partner of HairCon, a revolutionary event for the professional hair and barbering industry held in Manchester, UK. Now officially rebranded as "HairCon Powered by Fresha," this partnership secures a long-term leadership position within one of the UK's most disruptive and curated multi-day industry gatherings. This commitment marks a transition from temporary brand visibility to permanent ecosystem integration, embedding Fresha's vertically integrated booking and commerce tools into the fabric of the event through 2030.