Branch, an award-winning workforce payments platform, in partnership with Mastercard, released The Branch x Mastercard Solopreneur Report, a comprehensive study examining how shifting career aspirations and rapid technological innovation are transforming small business ownership across North America.
Based on a survey of more than 1,400 solopreneurs, the report reveals that advancements in AI, fintech, and digital financial platforms are empowering a new generation of experienced professionals to launch and scale one-person businesses that emphasize stability, purpose, and personal control. From creators and consultants to independent service providers, solopreneurs are emerging as one of the fastest-growing segments of the workforce—leveraging technology, personal expertise, and digital marketplaces to operate with the reach and sophistication once reserved for larger organizations.
“The rise of solopreneurship reflects a powerful shift in how people want to work,” said Atif Siddiqi, Founder and CEO of Branch. “Professionals are using technology to build independent businesses that give them more stability and control. But to truly thrive, they need modern financial tools built for the realities of solo work.”
The report shows that solopreneurs are intentionally designing careers around flexibility and long-term resilience. With the right digital stack, individuals can now handle tasks that previously required significant organizational infrastructure. However, as solopreneurship accelerates, a growing gap remains between the unique financial needs of independent workers and the limitations of traditional financial systems.
“Solopreneurs are redefining work by turning their passions into thriving businesses,” said Ginger Siegel, North America Small and Medium Business Lead at Mastercard. “At Mastercard, we’re committed to helping them succeed with practical digital tools and resources. Through programs like Mastercard Digital Doors and Business Builder, we make it easier for independent entrepreneurs to manage their businesses and focus on what matters most—growth and their future.”
Key findings from the report highlight that many solopreneurs operate lean businesses without CFOs, established credit histories, or traditional safety nets. As a result, access to real-time payments, flexible credit options, and digital-first banking tools is critical. These modern financial solutions offer the speed, transparency, and agility that legacy systems often lack—helping solopreneurs maintain liquidity, manage expenses, and reinvest quickly to sustain and grow their businesses.
Together, Branch and Mastercard underscore that as independent work continues to evolve, purpose-built financial infrastructure will play a defining role in enabling solopreneurs to succeed on their own terms.
