Nuvei announced the addition of PINless debit and Least Cost Routing to its Authorization Optimization suite, improving its authorization rate for merchants in North America by up to 3.5 percentage points for applicable transactions.

PINless debit and least cost routing are available now in the U.S., enabling eligible transactions to bypass traditional card rails in favor of lower-cost local debit networks. Nuvei continues to invest in foundational technology that uses artificial intelligence, machine learning, and data analytics to improve payment routing, augment transaction flows, and optimize revenue recovery.

"These enhancements give merchants access to debit networks that can deliver both higher approval rates and lower processing costs," said Phil Fayer, Chair and CEO of Nuvei. "Our smart routing engine gives merchants the flexibility to prioritize maximum approvals or cost efficiency based on their business objectives. It's about putting optimization in their hands and helping them turn payments into profit."

These enhancements are a key part of Nuvei's strategy to expand its footprint in North America by delivering locally optimized performance. As regulatory changes, issuer behavior, and consumer payment preferences evolve across the region, Nuvei's intelligent routing and authorization tools give merchants the control and flexibility needed to drive higher approvals, lower costs, and accelerate growth in one of the world's most competitive payments markets.