Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, announced a major update to its hosted, fully managed shopping portal with the introduction of multi-country support. This enables Wildfire's clients to deliver localized shopping rewards experiences to users in 185 countries, including Germany, France, the UK, and Australia - making it easier than ever for banks, card issuers, rewards services, and technology providers to scale branded shopping portals across international markets.

With this latest release, when shoppers access a Wildfire customer's branded shopping portal for the first time, they are prompted to select their country, instantly tailoring the experience to show only merchants operating in that region. Cashback rates, offers, and tracking links are automatically localized, ensuring shoppers see the right rewards for their market while transactions route through the appropriate regional networks. For example, variable cashback rates, such as a merchant offering 8% cashback in one country and 6% in another, are handled seamlessly by the platform, removing friction for both consumers and program operators.

The global rollout also strengthens Wildfire's commerce intelligence platform by expanding its footprint beyond the U.S., unlocking deeper insights into consumer shopping behavior across the globe. This broader view enables Wildfire to analyze and optimize performance across regions, helping brands - including New Balance, TripAdvisor, and Dyson - to maximize engagement, conversion, and revenue worldwide.

"We've been listening closely to our customers, and the message was clear: they want to deliver value to users wherever they are," said Jordan Glazier, CEO of Wildfire Systems. "With Wildfire's shopping portal now supporting multiple countries, we're giving partners a powerful, turnkey way to launch and scale localized shopping rewards experiences globally, without adding complexity for their internal teams."

Originally launched as a hosted, one-stop shopping destination for rewards programs, the Wildfire shopping portal enables organizations to rapidly deploy branded, desktop - and mobile-optimized shopping sites or complement broader rewards ecosystems, including browser extensions, offer emails, and in-app promotions.