Flywire Acquires Sertifi for $330 Million to Strengthen Hospitality and Travel Payment Solutions

03 March 2025 | Monday | News

The acquisition enhances Flywire’s digital payments ecosystem, enabling secure, seamless, and automated transactions for hotels, travel operators, and hospitality businesses worldwide.

Flywire , a leading global payments enablement and software company, has announced the acquisition of Sertifi, a premier provider of digital payments and agreement solutions for the travel and hospitality sector, in a $330 million deal. This strategic move expands Flywire’s presence in one of its fastest-growing verticals, enhancing its capabilities in seamless, secure, and automated payments for hotels, travel operators, and hospitality businesses worldwide.

With a strong reputation in the hospitality industry, Sertifi streamlines the payment and agreement processes for major global hotel brands, independent properties, and travel organizations. By integrating Sertifi’s solutions, Flywire aims to deliver more efficient, fraud-resistant payment experiences, reducing operational friction and optimizing revenue collection for its clients.

Strengthening Flywire’s Travel & Hospitality Payments Offering
The acquisition aligns with Flywire’s ongoing strategy to scale its industry-specific payment solutions. The addition of Sertifi’s e-signature, authorization, and digital payment technology complements Flywire’s existing capabilities, providing businesses with a comprehensive end-to-end payments ecosystem that enhances customer experience and operational efficiency.

"Our mission at Flywire is to simplify payments in complex industries, and travel and hospitality represent a key vertical for our growth," said Mike Massaro, CEO of Flywire. "Sertifi’s technology and customer relationships are an ideal fit for our platform, helping us accelerate our expansion in this sector and further enable businesses to accept secure, high-value payments seamlessly."

A Milestone for Sertifi’s Growth
Sertifi’s solutions are widely used across the hospitality industry, offering a trusted digital-first approach to payments, contracts, and authorizations. Its robust fraud prevention features and seamless integrations with property management systems (PMS) have made it a go-to provider for hoteliers looking to improve guest experiences and streamline financial transactions.

"Joining Flywire presents an exciting opportunity to scale our impact and provide even greater value to the hospitality industry," said John Stojka, Co-Founder and CEO of Sertifi. "Our shared vision for digitizing and securing transactions will drive innovation and efficiency for businesses worldwide."

Expanding Flywire’s Global Reach
This acquisition further solidifies Flywire’s position as a leader in digital payments across high-value verticals, including education, healthcare, and travel. With Sertifi now part of the Flywire family, the company is poised to enhance security, automate workflows, and drive revenue growth for hospitality businesses worldwide.

The $330 million transaction will be funded through a mix of cash and stock and is expected to close in Q2 2025, subject to customary regulatory approvals.

 

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