Designed to outperform rewards programs from traditional banks to fintech; enabling consumers to live their entire financial life in bitcoin via Fold

Introduces category-redefining Bill Pay, enabling Fold Reserve members to receive rewards on payment of everyday bills including rent, mortgages, utilities, and school tuition

Fold Reserve enables consumers to use one balance to unlock better rates across everything Fold offers: credit card, debit card, bill pay, bitcoin exchange and gift cards

Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals to earn, save and spend bitcoin through everyday financial tools, announced the launch of its groundbreaking rewards program Fold Reserve^**.

A novel rewards program built around a consumer’s financial life, Fold Reserve offers the best rewards currently on the market. Fold Reserve members receive:

• Credit card rewards: up to 5%^* back in bitcoin or up to 3% on debit card.
• Bill pay rewards: up to 3% back in bitcoin, bill payment includes: rent, mortgage, utilities, and other recurring bills
• No trading fee and no added Fold spread on bitcoin buys and sells
• Bitcoin rewards on every gift card purchase at 100s of merchants
• Free bitcoin withdrawals

“For rewards maximizers who want more from their entire financial life, Fold Reserve is the only rewards program that earns on every category that matters: spending, bills, gifts, and more,” says Fold CEO Will Reeves. “No other rewards program earns you rewards on your bills and life’s biggest expenses. Unlike traditional bank programs that require six figure minimums for modest returns, fintech subscriptions that lock you into one asset class, or crypto staking programs that put your capital at risk, Fold Reserve delivers best in class reward rates across your entire financial life.”

Fund your reserve, earn more on everything.

Fold Reserve is available for a balance as low as $5,000. A balance of $100,000 or more unlocks maximum benefits. One balance unlocks rates across the entire Fold platform. The Fold Reserve tiers are as follows:

For Fold, Fold Reserve continues the company’s mission of enabling consumers to live their entire financial life via a non-bank financial institution which works for them rather than the other way around. Fold Reserve also transforms how Fold works with customers, giving the company more financial flexibility and a closer relationship with the people who use it.

“Fold was born out of a belief that financial services must serve the consumer first and foremost, and Fold Reserve is a culmination of that vision. By offering customers a complete suite of financial products that maximize rewards benefits, we are also empowering Fold to become a much more complete financial institution with greater capacity for growth,” says Fold Chief Financial Officer Wolfe Repass.

Fold introduces bill pay rewards

Consumers will also now be able to earn rewards when they pay their eligible bills by ACH through Fold Reserve, unlocking an additional category of rewards all tied to the entirety of a person’s financial life.

Mr. Reeves added: “The largest expenses in most households earn no rewards at all. Rent. Utilities. Mortgage. Recurring bills. They are predictable, unavoidable, and until now, completely unrewarded. Fold Reserve is a rewards program built around your entire financial life: spending, bills, gifts, bitcoin. Every category earns.”

Instant buys and no trading fees

Fold Reserve members of every tier have access to instant buys with no trading fee and no added Fold spread. Fold Reserve members can buy and sell bitcoin on demand.

Instant buy, zero commission, and zero withdrawal fee makes Fold the most attractive bitcoin trading platform in the market today. These benefits are available exclusively to Fold Reserve members. “Fold is now the best place to buy, sell, and hold bitcoin," says Reeves. “We are really excited to be able to offer such an attractive perk to our clients.”

The new Fold Reserve will be available to consumers as of October 13. Its launch coincides with Fold making the Fold credit card available to all eligible consumers. No more wait list. Top-tier Fold Reward members are eligible for 5% back on credit card spending, paid in bitcoin. The best rate on the market.

Together with Fold's existing spending, bill pay, and bitcoin products, Fold Reserve brings everyday money into one app and rewards it in bitcoin. It moves Fold closer to its goal of becoming the most rewarding place for consumers to manage their money.